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Total news audiences increased by 4 per cent compared to the 12 month period to June 2013.
"The industry has long demanded an independent data provider, more granular data, transparency and innovation and emma has delivered just three months after launching, with more to come," Hollands said.
The emma figures are supported by new data from the Audited Media Association of Australia (AMAA), which shows paid digital sales have more than doubled year on year (up 111%) for the weekday editions of bellwether titles The Age, The Australian and The Sydney Morning Herald.
It is also the first full monthly database release, following two interim monthly reports of topline data. Each monthly report will now feature 12 month rolling data with cross platform audience figures, readership of all titles, comprehensive consumer profiles and product data, plus fused Nielsen Online Ratings data.
"The data released today validates the various strategies of news media brands to address structural transformation and shifting audience patterns," The Newspaper Works Gold Daytona Rolex CEO Mark Hollands Rolex Gmt Master Ii Price New
Hollands said one indicator of change was the ratio of print to digital sales for The Age, Sydney Morning Herald and The Australian. Twelve months ago, it was 8:2 in print's favour compared to digital. Today, the ratio stands at 6:4. Simultaneously, the average increase in masthead sales (a measure that removes duplication) for these three publications is 9% for July to September, compared with the corresponding quarter in 2012.
"It is not only the degree of change that is significant for these titles but the accelerated pace at which this appears to be happening," Hollands Rolex Explorer Nato Strap
Among the potential market influences on the result is the recent federal election. Reader engagement during the campaign demonstrated the continuing relevance of mainstream journalism in print and on digital platforms.
emma data shows news audiences growing
"Publishers have long known this shift is underway and have structured their businesses to successfully grow audiences on web, smartphones and tablet. Growth has been achieved even after the introduction of digital subscriptions. While it is early days, emma shows news publishers have the right strategy as audiences continue to pursue quality journalism."
company Ipsos MediaCT, the global leaders in local audience measurement. Ipsos conducts national audience surveys and is the official measurement system in 41 countries including the UK, Italy and France.
This new first ever sectional data is part on an ongoing program of innovation by emma.
said. "Yet, there can be no denying the massive audiences, engagement and influence of print. Almost 16 million newspapers are bought every week."
Each of these titles pursues the dual strategy of print sales and digital subscriptions.
This month, the emma data also reveals for the first time average issue readership for 269 branded sections in national, metropolitan and some larger regional newspapers. Given the data is new, no prior period comparisons can be made. emma found that Travel was the most popular category among branded sections, followed by Sport and Business Finance.
emma, the new cross platform audience insights survey, launched on 19 August. It was developed by independent research Rolex Submariner No Date Wrist Shot
News audiences are growing as readers continue to place journalism at the heart of media consumption in Australian society, according to the latest monthly emma (Enhanced Media Metrics Australia) data for the 12 months to September 2013.
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